Shrewsbury, NJ. October 15, 2019: Resources Real Estate was an award winner at the 24th Annual Who’s Who in Luxury Real Estate Fall Conference for Best Video Marketing at the organization’s international gathering held on September 27th in Washington D.C. The distinguished annual event brings together top real estate professionals, industry leaders and accomplished speakers from around the world to connect, share and discuss the latest trends in the luxury real estate industry.
“The Best Video Marketing honor is awarded to the member that best employs video to strategically market or brand their company, community and/or listings,” said Meghan Barry, President of Who’s Who in Luxury Real Estate (LRE). Resources Real Estate’s entry was cited for it’s “Live Like a Local” campaign which promotes local business and well-kept secrets of local communities.
“Video has become more and more important in real estate marketing and we have made it a major focus,” said Thomas McCormack, Senior Partner and Broker of Resources Real Estate, who received the award along with business partner, Robert Diakon. “We use video on multiple platforms with varied goals including property promotion, agent marketing, and lifestyle and local community promotion and we are greatly honored to have received this recognition.”
Resources Real Estate, nominated in 5 categories including Best Brand Integration, Best Video Marketing, Best Overall Marketing Package, Most Innovative Marketing Technique and Outstanding Social Media Savvy, is no stranger to the red carpet. In years past, the company has won for Most Innovative Marketing and Best Overall Marketing at LRE, as well as other industry awards.
Who’s Who in Luxury Real Estate is a global network of select luxury real estate brokers—more than 130,000 professionals with properties in more than 70 countries, who collectively sell in excess of $190 billion annually. This year’s winners were announced at a gala dinner at the Fairmont Washington, D.C. Georgetown and livestreamed around the world.
“We have been a member of LRE for over 10 years and the relationships we have built with brokers from around the globe have been an important component of our marketing plan for luxury properties,” said McCormack. “Having personal relationships with top agents from Europe, Australia, Canada, Central America as well as the U.S. allows us to provide top services for our clients. And being recognized among such prestigious peers is significant.”