Patrice Cicalese-Carden, sales professional with Resources Real Estate in Monmouth Beach, was named Agent of the Month for the month of December. Carden has consistently been a top producer for the company since joining them in January 2012 and led the company’s overall sales production for the month of December.
Tammy Brindise, sales professional in the Rumson office, was presented with the Team Spirit Award for the month of December. The company places a high value on team cooperation and support.
Resources Real Estate is a full service independent residential brokerage opened by Carolynn Diakon in 2000. Thomas McCormack, with the company since 2002, joined her as a partner in 2010. Resources Real Estate is located at 112 East River Rd in Rumson, NJ, 36 Beach Road in Monmouth Beach, NJ, and 4A West Front St in Red Bank, NJ. For more local real estate information or to inquire about a career in real estate, you can call 732-212-0440 or visit resourcesrealestate.com. Our downtown Red Bank office is accepting applications for energetic, motivated agents. Will train, no previous experience necessary. Internships available. Exciting opportunity for the right people. Call 732-212-0440 or email info@resourcesrealestate.com for more information.
RUMSON: The Lion is on the Prowl. At least so it appears in one local company’s new look. Resources Real Estate has debuted a new brand identity – featuring a lion’s head in the logo – to better communicate the values and message of the company.
“This new brand more clearly represents what Resources Real Estate has become,” said Carolynn Ozar Diakon, senior partner and founder of the company. “We are the premier independent residential real estate brokerage in Monmouth County. Fiercely independent, confident and strong.”
Continuing a successful thirteen-year history, the past year has been a period of rapid growth as the company doubled its sales. The sales boost was in part a result of opening its Monmouth Beach branch office, the company’s second location in addition to its flagship office in Rumson. Resources has also greatly expanded its agent roster this past year with both new and veteran sales professionals.
“We’re planning further expansion so it seemed logical to develop and fine-tune the company’s identity now,” said Thomas McCormack, managing partner. “Having a clear message and updated look will help us achieve that new growth.”
Working with New York and Red Bank-based advertising agency Filter, the company’s revamped identity begins with a redesigned logo. Featuring a crowned lion’s head amid two opposing “R’s”, the new logo draws on the legacy of the company’s original logo while evoking a more sophisticated and established market presence.
“The result is regal in feel,” said Diakon. “It’s grounded and solid.” The new logo is prominently featured on all of the company’s newly manufactured property signs, in all advertising and in marketing and collateral materials.
In addition, the company has rolled out two new ad campaigns encompassing both brand identity and property inventory marketing, each developed by Filter Advertising.
“The brand ads are designed to both introduce the new logo and communicate the spirit of the company,” said McCormack. “We’re professional but not stuffy.”
“The property ads take a more simplified approach to real estate advertising and use little, if any, actual verbiage,” said Diakon, “Instead they use icons to convey basic information like the number of bedrooms and baths. It’s a streamlined look that is in stark contrast from what other companies are doing. I am really excited about the new ad layout.”
The ad campaigns have already been launched in many local publications including the Journals (Two River, Holmdel and Colts Neck editions), Two River Times, and TheLink, and American Lifestyle magazine, as well as many ad publications for non-profits such as Holiday Express, Monmouth Conservation, Two River Antique Show,Lunch Break and more. The ads are also prominently featured on billboards at the Seastreak Ferry Terminal in Highlands to draw the attention of the NYC commuter audience and on Facebook.
“The logo, the campaigns, the agent images, all of this is helping to re-shape the public’s perception of Resources Real Estate,” said Diakon. “We view ‘local’ and ‘independent’ as two very strong aspects of who we are as a company and the branding reflects that.”
“We believe that because real estate is driven by local market factors, a national corporate entity cannot sufficiently address local needs — their focus, by definition, is national,” said McCormack. “As a true independent, Resources is not subject to a corporate parent or franchise allowing us to adapt more quickly to local market conditions.”
“Because the Internet has created global opportunities for local companies, out-of-state and even out-of-country buyers can be better served by a local agency,” added Diakon. “The local company that knows the true pulse of the area is positioned to provide the best representation for its clients.”
“We are proud of our global reach and the clients that we serve, said McCormack. “And we are confident that we understand what it takes to be successful in this market. We know what has to get done and we do it.”
“It’s like a lion, really,” added Diakon pointing to the new company logo. “No one tells a lion what to do.”
Resources Real Estate is a full service independent residential brokerage opened by Diakon in 2000. McCormack, with the company since 2002, joined her as a partner in 2010. Resources Real Estate is located at 112 East River Road in Rumson, NJ, and at 36 Beach Road in Monmouth Beach, NJ. For more local real estate information or to inquire about a career in real estate, you can call 732-212-0440 or visit resourcesrealestate.com.
Kathryn Grabowy, sales professional with Resources Real Estate in Rumson, was named Agent of the Month for the month of September.
Grabowy has consistently been a top producer for the company since joining them in July 2002 at their Rumson office and led the company’s overall sales production for the month of September.
Vanessa Dooley, sales professional in the Monmouth Beach office, was presented with the Team Spirit Award for the month of September. The company places a high value on team cooperation and support.
Resources Real Estate is a full service independent residential brokerage opened by Diakon in 2000. McCormack, with the company since 2002, joined her as a partner in 2010. Resources Real Estate is located at 112 East River Road in Rumson, NJ, and at 36 Beach Road in Monmouth Beach, NJ. For more local real estate information or to inquire about a career in real estate, you can call 732-212-0440 or visit resourcesrealestate.com.
RUMSON, N.J. – What do you call an internet resource system that keeps all the transaction files, marketing and showing feedback all in one place? “At Resources, we fondly call it ROAR, which stands for, Resources Order and Reference. We picked that name out of several suggestions from the agents, but we liked it because of the reference to our lion logo!” stated Carolynn Ozar-Diakon.
Resources is continually known as a leader in cutting-edge marketing and technology. Certainly now with the launch of ROAR’s new online client resource center. This transparent file is available for the client to see 24/7 and takes any potential mystery of the marketing efforts. ROAR updates the client in sales, marketing, technology, real estate current comps, showings and showing feedback; company news, and market trends. Everything and anything pertaining to the file from start to finish is posted in the file for clients to see. From copies of advertising, to website advertising information, updated market analysis to the contract and inspection documents for a purchase.
It was a natural progression from our ongoing position that an educated client is a smarter client. We strongly believe that part of our responsibility is to keep the client updated, and with today’s technology it became a smarter way still to open up our client files directly to the client on the internet. Obviously password protected for privacy, not only is the information posted every time the file is updated in any way. Once it is entered, the system automatically contacts the client to let them know.
Our clients love it. We already had a great reputation for our integrity and this just takes it a step further. We make it easy and transparent for our clients – even before the system which we tested extensively, our clients never had to wonder what was going on, but now they get an entire overview anytime they want.
Carolynn Ozar-Diakon opened Resources Real Estate, a full service real estate company in 2000. Thomas McCormack, with the company since 2002, joined her as a partner in 2010. Resources Real Estate is located at 112 East River Road in Rumson, NJ, and at 36 Beach Road in Monmouth Beach, NJ. For more local real estate information or to inquire about a career in real estate, you can call 732-212-0440 or visit resourcesrealestate.com.
Premiere Real Estate Office Partners With Non-Profit To Feed the Hungry
RUMSON, NJ – Move For Hunger is proud to announce that Resources Real Estate is now a Signature partner of Move For Hunger for 2012. Resources Real Estate offers full service marketing and listing for both buyers and sellers throughout Monmouth County. The support of Resources Real Estate helps Move For Hunger to continue the fight against hunger and spread awareness of the growing hunger problem in New Jersey and across the United States.
“We are thrilled to have Resources Real Estate, one of the relocation industry leaders, working with us to fight hunger across America,” says Adam Lowy, executive director of Move For Hunger. “Their enthusiastic support will help us to expand our network and deliver food to those who need it most.”
“It’s a wonderfully simple concept,” said Carolynn Ozar Diakon, broker and senior partner of Resources Real estate. “As a partner of Move For Hunger, Resources Real Estate agents at each of our offices in Rumson and Monmouth Beach will provide hunger awareness materials to out clients, educating them to the local need and urging them to donate any food they won’t be taking with them when they move.”
“Moving is a chaotic time and often people need to get rid of a ton of ‘stuff,’” said Thomas McCormack, broker and Managing Partner of the agency. “Unfortunately much of that ‘stuff’ is food that could go to a family in need. The relocation companies aligned with Move For Hunger ask their customers to donate any unwanted food during the moving process.”
“With over a 1,000,000 food insecure people in New Jersey, it has never been more important to come together to help the less fortunate,” added Diakon. “Resources Real Estate has always been a strong community supporter and the instant we learned of the program, we signed on.”
The continued support of partners like Resources Real Estate, allows Move For Hunger to make an impact for the millions of Americans struggling to find their next meal. For more information Move For Hunger, and the support of our partners please visit www.MoveForHunger.org.
Resources Real Estate is a full service independent residential brokerage opened by Diakon in 2000. McCormack, with the company since 2002, joined her as a partner in 2010. Resources Real Estate is located at 112 East River Road in Rumson, NJ, and at 36 Beach Road in Monmouth Beach, NJ. For more local real estate information or to inquire about a career in real estate, you can call 732-212-0440 or visit resourcesrealestate.com.
About Move For Hunger
Move For Hunger is a non-profit organization that works with relocation companies across the country to pick up unwanted, unopened food from those who are moving and deliver it to local food banks across the country. To date, Move For Hunger is working with over 325 movers in 42 states and has collected more than 670,000 pounds of food. For more information or to find out how you can help support Move For Hunger, visit www.MoveForHunger.org and make an online donation to help our hunger relief efforts.
Linda Gillespie, sales professional with Resources Real Estate in Rumson, was named Agent of the Month for the month of June.
Gillespie is consistently a top producer for the company since joining them in January 2012 at their Rumson office and led the company’s overall sales production for the month.
Michele Coyle was presented with the Team Spirit Award for the month of June. The company places a high value on team cooperation and support.
Carolynn Ozar-Diakon opened Resources Real Estate, a full service real estate company in 2000. Thomas McCormack joined her as a partner in 2010.
Resources Real Estate is located at 112 East River Road in Rumson, NJ, and at 36 Beach Rd in Monmouth Beach, NJ. For more local real estate info you can call 732-212-0440 or visit resourcesrealestate.com.
Helen George, sales professional with Resources Real Estate in Rumson, was named Agent of the Month for the month of April.
George is consistently a top producer for the company’s Rumson office and led the company’s overall sales production for the month.
Allison Gregory & Dennis Soboti were presented with the Team Spirit Award for the month of April for…. The company places a high value on team cooperation and support.
Carolynn Diakon opened Resources Real Estate, a full service real estate company in 2000. Thomas McCormack joined her as a partner in 2010.
Resources Real Estate is located at 112 East River Road in Rumson, NJ, and at 36 Beach Rd in Monmouth Beach, NJ. For more local real estate info you can call 732-212-0440 or visit resourcesrealestate.com.
