RESOURCES Real Estate announces New Construction Marketing Division

RUMSON, NJ:  Resources Real Estate announced the creation of a New Construction marketing division to assist both homebuyers and local builders.

“We believe that just as waterfront and historic homes have a specific audience, so too does new construction appeal to specific clients,” said Carolynn Diakon, Senior Partner and Broker, in announcing the new division.

Having a history of strong relationships with top builders in the area, Diakon believed the company’s new division will better service the needs of their clients – both the buyers looking for new homes and the builders who construct them.  To that end, the company has added a search page to their website to help buyers with the purchase of new construction ~ from pre-built to completed spec homes.

“We use our local knowledge and technology skills to help our clients, both buyer and builders find the right solutions,” said Diakon.  Offering architectural referral as well as land search services (even for properties not on the market), the company hopes to fill a void they perceive to exist.

“By acting as a liaison between homebuyer and builder we can help identify the needs of each and facilitate a more productive process,” said Thomas McCormack, Managing Partner, Broker.  “Our objective is to connect customers with the right builders who can custom build exactly what they need, and with our design and architectural contacts, we can remove some of the stress of client communication from the builder.”

In addition to conducting custom-made searches for buyer clients and identifying their design preferences to help liaise between the client and builder, the company also offers specific marketing strategies for the builders who are part of the program.  “We are already seeing the success of this and we have hardly started,” said Diakon.

Resources Real Estate is a full service independent residential brokerage opened by Carolynn Ozar-Diakon in 2000.  Thomas McCormack, with the company since 2002, joined her as a partner in 2010.  Resources Real Estate is located at 112 East River Road in Rumson, 36 Beach Road in Monmouth Beach and 4A West Front Street in Red Bank.  For more local real estate information or to inquire about a career in real estate, you can call 732-212-0440 or visit